The story:

It was back in late 2000, when I decided that almost three decades was long enough in the pressure-packed profession in which I had spent my adult life. But, when I made this decision that summer, I had no idea what I would do. Purely by chance, I receive a solicitation in the mail from some company that offered easy access to the billion-dollar world of the internet, and they were having a free seminar the next week. At that time, I did not know how to turn on a computer, but I was intrigued, and I RSVP’d, and attended the presentation, that included a nice lunch.

I learned from them that they had this great system that the were offering at a bargain price where neophytes to the online world could quickly put up a website, and make money working 10 hours a week.

You can stop laughing now.

OK. I bought into the system, hook, line and sinker, and about 15 months later, in late 2001, my first website,, was born.

Why Nifty “Kitchen”? I thought long and hard about what niche I would enter to begin my online career, and as I loved food and always loved to cook, and because I always thought that kitchen equipment was rather nifty, it seemed like a natural.

Over the next few years, I built several more website, and moved up a couple of times to better, more adaptable and more tech-advanced platforms. Along the way, besides designing and operating ecommerce sites, all based on performance marketing, I also became a blogger, and now among my sites are several blogs, where I am more than willing to write at length about politics, sports, green living, and other socially relevant topics.

But what does all that have to do with, you ask? Well, as I built these other sites, featuring kitchenware, barware, garden products, etc., I’d frequently come across other nifty products that fit none of these niches, and you cannot just keep building new sites, especially sites that would offer a limited number of products, especially when some of those products may disappear as fast as they had appeared. The kicker was that a lot of these “other” nifty products had really great discount prices.

The solution became obvious: A site that had as its niche offering for purchase an array of various “HOT” products, and at those really great discount prices.

So, the concept for was born!

So, after more than 15 years, I have,,,,, and others, and there is the now, as of today, the newly re-designed (once again) and totally updated with All-New products, (The blogs you’ll have to search for, as business and politics are not usually a good mix).

So, that’s the story, so take a look around, and if you have any comments or suggestions, please
send them to me.

November, 2016, in Southern California